Blake Pratt

Every team that touches the customer, working from one plan.

20+ years in retail, 17 at Zumiez, from the store floor to running digital analytics for a $100M+ online business. I get merchandising, marketing, buying and stores running one plan, then measure what it sells. Looking for my next director role, remote or Rogue Valley hybrid.

Get in touch Résumé (PDF)

The work

Four times the teams that touch the customer weren’t on the same plan, and what changed once they were.

Zumiez, Senior Manager of E-Commerce Analytics2016 to 2021Data people actually usedDashboards built around the questions six teams needed answered, then the meetings that turned answers into action. Online demand data ended up steering store allocation.$105M → $131MDigital revenue, up 25% in one yearRead the full story Zumiez, Online Category Manager2013 to 2016One calendar for every teamMerchandisers stopped reacting week to week and started building campaign stories six months out, with buying, marketing, planning and stores on the same calendar.+20% a yearIn my categories, then rolled out to all of themRead the full story BDA, Ecommerce Operations Manager2022 to 2023A stalled migration, restartedA 49-site move to Adobe Commerce had sat for two years. I built the roadmap, told clients what was coming, and ran every cutover through to the DNS switch.0 → 18 sitesLaunched on a $150M+ ecommerce businessRead the full story GATHR Outdoors, Director of Digital Merchandising2023 to 2024Five brands, one playbookFive outdoor brands with nobody guiding launches. One playbook for all five, a cross-sell approach, and the company’s first holiday gift guide as the hub for email and social.$70K+Influenced by the gift guide, Nov 5 to Dec 25 (GA4)Read the full story

Great actions come from great people

My job is to create clarity, remove obstacles, and give people the support to do their best work. Here’s what a team I lead can expect.

ClarityWhere we’re going, why, and what success looks like.

OwnershipI trust you to own your work and stay available as a sounding board.

Healthy disagreementChallenge my thinking. We debate, decide, and move together.

GrowthGetting today’s work done, and getting you ready for what’s next.

How to work with me

Word of mouth

“Blake is the perfect combination of confidence, candor and common sense.”

Rob Neibauer
Chief Revenue Officer, First Insight

“He is an extraordinarily innovative digital merchandising leader.”

Jonathan Ranger
Chief Customer Officer, CallMiner

“Out of any leadership role I’ve worked with, Blake has been the most influential, collaborative and resourceful person I have been able to learn from.”

Mason Hennemann
Digital Merchandising Specialist, GATHR Outdoors. Reported to Blake.

Notes

Off the clock

Five seasons on a U.S. Forest Service wildland fire crew out of Chelan, Washington, including Hurricane Katrina relief. Now in Ashland, coaching youth baseball and volunteering in elementary classrooms. Whitworth University, B.A. in Accounting and Business Management.

More about me

2024 to 2026Blue Marble, Product Development Manager. Product line up 97%, from 83 to 163. Development time down 18%.
2024SUPER73, ecommerce consultant. Site audit that found a 26% revenue opportunity.
2024 to 2025Official Crown of Laurel, ecommerce consultant. Shopify rebuild, plus Amazon and TikTok Shop setup.
2023 to 2024GATHR Outdoors, Director of Digital Merchandising (contract)
2022 to 2023BDA, Ecommerce Operations Manager
2004 to 2022Zumiez. Assistant store manager, loss prevention, assistant buyer, buyer, online category manager, then Senior Manager of E-Commerce Analytics.