/* Layout: dark retail storefront. Full-width name, work as merchandise tiles, results on rust hang tags. */
:root {
  --base: #161616;
  --deep: #0F0F0F;
  --tile: #222222;
  --bone: #F1EFEA;
  --body: #D7D3CC;
  --soft: #CBC7C0;
  --meta: #B5B1AA;
  --line: rgba(241, 239, 234, 0.2);
  --rust: #A8532F;
  --copper: #E59A73;
  --ink: #161616;
  --ink-meta: #4F4A44;
  --focus: #7FA9D6;
  --font: 'Archivo', 'Arial Narrow', 'Helvetica Neue', Arial, sans-serif;
  --gl: max(clamp(16px, 5vw, 80px), env(safe-area-inset-left, 0px));
  --gr: max(clamp(16px, 5vw, 80px), env(safe-area-inset-right, 0px));
  color-scheme: dark;
}

body {
  margin: 0;
  background: var(--base);
  color: var(--bone);
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; }
a { color: inherit; }
a:hover { opacity: 0.82; }
:focus-visible { outline: 3px solid var(--focus); outline-offset: 4px; }
.skip { position: absolute; left: -9999px; top: 0; background: var(--bone); color: var(--ink); padding: 12px 16px; z-index: 10; }
.skip:focus { left: var(--gl); top: 8px; }

.wrap { padding-left: var(--gl); padding-right: var(--gr); }
.band { padding-block: clamp(64px, 8vw, 128px); }
.deep { background: var(--deep); }
.light { background: var(--bone); color: var(--ink); }
.rust { background: var(--rust); color: var(--bone); }

.display {
  margin: 0;
  font-weight: 900;
  font-stretch: 62%;
  text-transform: uppercase;
  line-height: 0.86;
  text-wrap: balance;
}
.sub { font-weight: 800; font-stretch: 75%; text-transform: uppercase; }
.h2 { font-size: clamp(52px, 7vw, 108px); }
.h2-xl { font-size: clamp(60px, 9vw, 140px); }
.h3 { font-size: clamp(40px, 4vw, 60px); line-height: 0.9; }

/* Ticker */
.ticker { overflow: hidden; background: var(--rust); color: var(--bone); white-space: nowrap; }
.ticker-track { display: inline-flex; padding-block: 12px; font-weight: 700; font-stretch: 75%; font-size: 16px; letter-spacing: 0.01em; }
.ticker-group { display: inline-flex; gap: 56px; padding-right: 56px; }

/* Header */
.site-header { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 32px; padding-block: 22px; }
.wordmark { font-weight: 800; font-stretch: 62%; font-size: 26px; text-transform: uppercase; text-decoration: none; letter-spacing: 0.01em; }
.main-nav { display: flex; flex-wrap: wrap; align-items: center; gap: 8px 28px; font-size: 15px; font-weight: 600; }
.main-nav a { text-decoration: none; }
.main-nav a[aria-current="page"] { text-decoration: underline; text-underline-offset: 6px; }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  min-height: 52px; padding: 0 28px; box-sizing: border-box;
  border: 2px solid transparent; background: none; cursor: pointer;
  font-family: inherit; font-weight: 800; font-stretch: 75%; text-transform: uppercase; font-size: 18px; letter-spacing: 0.01em;
  text-decoration: none; color: inherit;
}
.btn-primary { background: var(--rust); color: var(--bone); }
.btn-ghost { border-color: currentColor; }
.btn-light { background: var(--bone); color: var(--ink); }
.btn-dark { background: var(--ink); color: var(--bone); }
.btn-nav { min-height: 44px; padding: 0 20px; background: var(--bone); color: var(--ink); font-stretch: 100%; text-transform: none; font-size: 15px; font-weight: 700; }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }

/* Hero */
.hero-name { font-size: clamp(54px, 17.6vw, 280px); line-height: 0.82; white-space: nowrap; overflow: hidden; letter-spacing: -0.01em; }
.hero-name span { display: block; }
.hero-row { display: flex; flex-wrap: wrap; align-items: flex-end; gap: 40px 64px; margin-top: clamp(24px, 3vw, 48px); }
.hero-copy { flex: 1 1 480px; min-width: 0; padding-bottom: clamp(40px, 6vw, 96px); }
.hero-photo { flex: 0 1 560px; min-width: 0; }
.hero-photo img { display: block; width: 100%; height: auto; aspect-ratio: 1 / 1; object-fit: cover; }
.lede { margin: 0; max-width: 19ch; font-size: clamp(32px, 3.6vw, 54px); line-height: 0.98; }
.intro { margin: 24px 0 0; max-width: 54ch; font-size: 18px; line-height: 1.6; color: var(--soft); }
.hero-copy .btn-row { margin-top: 30px; }

/* Section heads */
.section-head { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 16px 48px; }
.section-head p { margin: 0; max-width: 44ch; font-size: 18px; color: var(--soft); }

/* Work tiles */
.tiles { display: flex; flex-wrap: wrap; gap: 16px; margin-top: 44px; }
.tile {
  flex: 1 1 460px; min-width: 0; box-sizing: border-box;
  display: flex; flex-direction: column; gap: 24px; min-height: 500px;
  padding: clamp(24px, 3vw, 44px); background: var(--tile); text-decoration: none; color: var(--bone);
  --hole: var(--tile);
}
.tile:hover { opacity: 1; background: #282828; --hole: #282828; }
.tile-meta { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 4px 16px; font-size: 15px; color: var(--meta); }
.tile-title { font-size: clamp(40px, 4.8vw, 72px); line-height: 0.88; }
.tile-sum { max-width: 52ch; color: var(--body); }
.tile .tag { margin-top: auto; align-self: flex-start; }
.more { font-weight: 700; font-size: 16px; text-decoration: underline; text-underline-offset: 6px; }

/* Hang tag */
.tag {
  position: relative; display: block; box-sizing: border-box;
  padding: 22px 28px 22px 58px; background: var(--rust); color: var(--bone);
  clip-path: polygon(26px 0, 100% 0, 100% 100%, 26px 100%, 0 calc(100% - 26px), 0 26px);
  transform-origin: 0% 50%;
}
.tag::before { content: ""; position: absolute; left: 19px; top: calc(50% - 7px); width: 14px; height: 14px; border-radius: 50%; background: var(--hole, var(--base)); }
.tag-num { display: block; font-weight: 800; font-stretch: 62%; font-size: clamp(40px, 4vw, 58px); line-height: 0.95; font-variant-numeric: tabular-nums; }
.tag-label { display: block; margin-top: 6px; font-size: 15px; }

/* Promises */
.promises { display: flex; flex-wrap: wrap; gap: 0 32px; margin-top: 44px; }
.promise { flex: 1 1 230px; min-width: 0; margin: 0; padding: 22px 0 28px; border-top: 3px solid var(--rust); font-size: 17px; line-height: 1.55; }
.promise strong { display: block; margin-bottom: 6px; font-weight: 800; font-stretch: 75%; text-transform: uppercase; font-size: 22px; }

/* Quotes */
.quotes { display: flex; flex-wrap: wrap; gap: 40px; margin-top: 44px; }
.quote { flex: 1 1 280px; min-width: 0; margin: 0; }
.quote blockquote { margin: 0; font-weight: 800; font-stretch: 75%; font-size: clamp(24px, 2.2vw, 30px); line-height: 1.12; }
.quote figcaption { margin-top: 18px; font-size: 16px; line-height: 1.45; }
.light .quote figcaption span { color: var(--ink-meta); }

/* Lists */
.link-list { list-style: none; margin: 36px 0 0; padding: 0; border-top: 2px solid var(--bone); }
.link-list a { display: flex; flex-wrap: wrap; align-items: baseline; gap: 6px 40px; padding-block: 24px; border-bottom: 1px solid var(--line); text-decoration: none; }
.link-list .t { flex: 1 1 420px; min-width: 0; font-weight: 800; font-stretch: 75%; text-transform: uppercase; font-size: clamp(24px, 2.4vw, 32px); line-height: 1.05; }
.link-list .d { flex: 1 1 340px; min-width: 0; color: var(--body); }

.split { display: flex; flex-wrap: wrap; gap: 48px 80px; }
.split > * { min-width: 0; }
.timeline { flex: 1 1 520px; list-style: none; margin: 0; padding: 0; font-size: 17px; line-height: 1.45; }
.timeline li { display: flex; flex-wrap: wrap; gap: 4px 24px; padding-block: 16px; border-top: 1px solid var(--line); }
.timeline li:last-child { border-bottom: 1px solid var(--line); }
.timeline .yr { flex: 0 0 120px; color: var(--meta); font-variant-numeric: tabular-nums; }
.timeline .what { flex: 1 1 300px; min-width: 0; }

/* Contact */
.contact-q { margin: 0; font-size: clamp(22px, 2.2vw, 30px); }
.email-big { display: inline-block; max-width: 100%; margin-top: 14px; overflow-wrap: anywhere; font-weight: 900; font-stretch: 62%; text-transform: uppercase; font-size: clamp(40px, 9vw, 140px); line-height: 0.9; text-decoration-thickness: 5px; text-underline-offset: 12px; user-select: all; }
.contact .btn-row { margin-top: 36px; }
.copy-note { min-height: 1.5em; margin: 12px 0 0; font-size: 15px; }
.fine { margin: 26px 0 0; max-width: 60ch; font-size: 17px; line-height: 1.55; }
.site-footer { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px; padding-block: 24px 40px; font-size: 15px; color: var(--meta); }
.rust .site-footer { color: var(--bone); border-top: 1px solid rgba(241, 239, 234, 0.4); margin-top: clamp(56px, 7vw, 104px); padding-bottom: 0; }

/* Case study */
.crumb { padding-block: 8px 0; font-size: 15px; color: var(--meta); }
.crumb span[aria-hidden] { padding: 0 10px; }
.overview { display: flex; flex-wrap: wrap; align-items: stretch; gap: 32px clamp(32px, 4vw, 64px); padding-block: 28px clamp(64px, 8vw, 120px); }
.shot { flex: 1.2 1 480px; min-width: 0; min-height: clamp(320px, 42vw, 640px); box-sizing: border-box; display: flex; flex-direction: column; justify-content: flex-end; gap: 10px; padding: 28px; background: var(--tile); border: 1.5px dashed #5A5650; }
.shot b { font-weight: 800; font-stretch: 62%; text-transform: uppercase; font-size: 30px; line-height: 1; color: var(--meta); }
.shot span { max-width: 46ch; font-size: 15px; color: #8E8A84; }
.panel { flex: 1 1 420px; min-width: 0; display: flex; flex-direction: column; }
.panel .role { margin: 0; font-size: 16px; color: var(--meta); }
.panel h1 { margin-top: 12px; font-size: clamp(54px, 6.6vw, 104px); }
.panel .tag { align-self: flex-start; margin-top: 28px; }
.panel .sum { margin: 28px 0 0; max-width: 52ch; font-size: 18px; line-height: 1.6; color: var(--body); }
.specs { margin: 28px 0 0; }
.specs div { display: flex; flex-wrap: wrap; gap: 2px 20px; padding-block: 12px; border-top: 1px solid var(--line); }
.specs div:last-child { border-bottom: 1px solid var(--line); }
.specs dt { flex: 0 0 104px; color: var(--meta); }
.specs dd { flex: 1 1 240px; min-width: 0; margin: 0; }
.panel .btn-row { margin-top: 28px; }
.story-cols { display: flex; flex-wrap: wrap; gap: 48px 56px; }
.story-col { flex: 1 1 320px; min-width: 0; padding-top: 22px; border-top: 3px solid var(--rust); }
.story-col p { margin: 18px 0 0; font-size: 18px; line-height: 1.65; color: var(--body); }
.proof { display: flex; flex-wrap: wrap; align-items: center; gap: 40px clamp(40px, 6vw, 96px); }
.proof h2 { flex: 1 1 440px; min-width: 0; max-width: 12ch; font-size: clamp(56px, 8vw, 124px); line-height: 0.84; }
.proof .body { flex: 1 1 420px; min-width: 0; font-size: 19px; line-height: 1.65; color: var(--body); }
.proof .body p { margin: 0 0 18px; }
.stats { display: flex; flex-wrap: wrap; gap: 16px; margin-top: 28px; }
.stat { flex: 1 1 260px; min-width: 0; box-sizing: border-box; padding: 28px; background: var(--tile); }
.stat b { display: block; font-weight: 800; font-stretch: 62%; font-size: 52px; line-height: 1; color: var(--copper); font-variant-numeric: tabular-nums; }
.stat span { display: block; margin-top: 10px; font-size: 16px; line-height: 1.5; color: var(--body); }
.rule-head { margin: 0; padding-top: 24px; border-top: 1px solid var(--line); font-size: clamp(36px, 3.6vw, 52px); }
.big-quote blockquote { margin: 0; max-width: 34ch; font-weight: 800; font-stretch: 75%; font-size: clamp(28px, 3.6vw, 52px); line-height: 1.1; }
.big-quote figcaption { margin-top: 22px; font-size: 17px; }
.next { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 16px 40px; padding-block: clamp(56px, 7vw, 104px); text-decoration: none; }
.next:hover { opacity: 1; }
.next .label { display: block; font-size: 16px; }
.next .display { display: block; margin-top: 10px; font-size: clamp(48px, 7vw, 108px); }

/* Prose (notes, about) */
.page-head { padding-block: clamp(24px, 4vw, 56px) clamp(40px, 5vw, 72px); }
.page-head .kicker { margin: 0; font-size: 16px; color: var(--meta); }
.page-head h1 { margin-top: 12px; max-width: 16ch; font-size: clamp(54px, 8vw, 128px); }
.page-head .dek { margin: 24px 0 0; max-width: 56ch; font-size: clamp(19px, 1.6vw, 22px); line-height: 1.55; color: var(--soft); }
.prose { max-width: 68ch; font-size: 19px; line-height: 1.7; color: var(--body); }
.prose > * + * { margin-top: 20px; }
.prose p, .prose ul, .prose ol { margin-bottom: 0; }
.prose h2 { margin: 52px 0 0; color: var(--bone); font-weight: 800; font-stretch: 75%; text-transform: uppercase; font-size: clamp(28px, 2.6vw, 36px); line-height: 1.05; text-wrap: balance; }
.prose h3 { margin: 32px 0 0; color: var(--bone); font-size: 20px; }
.prose strong { color: var(--bone); }
.prose li + li { margin-top: 8px; }
.callout { padding: 22px 26px; background: var(--tile); border-left: 4px solid var(--rust); color: var(--bone); }
.formula { padding: 20px 24px; background: var(--deep); color: var(--bone); font-weight: 700; font-stretch: 75%; font-size: 20px; line-height: 1.45; }
.table-scroll { overflow-x: auto; max-width: 100%; }
.table-scroll table { width: 100%; min-width: 620px; border-collapse: collapse; font-size: 16px; line-height: 1.5; }
.table-scroll th { text-align: left; padding: 10px 14px 10px 0; color: var(--meta); font-weight: 600; border-bottom: 1px solid var(--bone); vertical-align: bottom; }
.table-scroll td { padding: 12px 14px 12px 0; border-bottom: 1px solid var(--line); vertical-align: top; }
.table-scroll td:first-child { color: var(--bone); font-weight: 700; }
.strengths { display: flex; flex-wrap: wrap; gap: 16px; margin-top: 28px; }
.strength { flex: 1 1 200px; min-width: 0; padding: 22px; background: var(--tile); }
.strength b { display: block; font-weight: 800; font-stretch: 75%; text-transform: uppercase; font-size: 22px; }
.strength span { display: block; margin-top: 6px; font-size: 15px; color: var(--body); }
.about-photo { flex: 0 1 420px; }
.about-photo img { display: block; width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; object-position: 50% 30%; }

@media (prefers-reduced-motion: reduce) {
  * { scroll-behavior: auto !important; }
}

/* Lenis */
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
.lenis.lenis-smooth [data-lenis-prevent] { overscroll-behavior: contain; }
.lenis.lenis-stopped { overflow: hidden; }
.lenis.lenis-smooth iframe { pointer-events: none; }